Using Data for Good: Gartner recognizes CTA in a growing movement.
September 18, 2018
There’s a huge movement afoot and we’re proud to be part of it.
Gartner recently showcased CTA in their report about using data for good, showing how we help communities by developing dashboards that visualize and analyze data. If you’re working to end homelessness, it’s critical to know who needs help and which services make the most impact.
Data-for-good sounds good, but what is it?
Gartner defines it as “a movement in which people and organizations transcend organizational boundaries to use data to improve society.” Whereas we focus on eliminating homelessness, others use data to help with environmental issues, the opioid epidemic, removing discrimination in criminal justice, human trafficking, and more.
Using Data for Good does more than help society. It’s good for business as well.
According to Gartner’s research:
- Investments in programs with positive social impact have been on the upswing, with funding increasing 33 percent from 2014 to 2016 in the U.S. and growing fourfold in Australia from 2014 to 2017.
- Mentions of data-for-good-related terms have also increased 68 percent on social media over the past year.
- Data-for-good will become a standard program from more than half of data and analytic vendors by 2020, and
- Employers with data-for-good programs will have 20% higher retention rates for data and analytic experts than those who do not.
- The number of CDOs saying ethics is part of their responsibilities has increased by 10 percentage points from 2016 to 2017.
When you know more, you can do more.
If your organization has a social mission, we can help you with the data and analytics expertise to realize your vision. Talk to us about data integration.